What we collect, and why.

What we collect

Information you give us directly. When you submit the contact or waitlist form, we collect your name, email address, phone number, the segment you select (learner, entrepreneur, manager, employer/institution or partner), what you are interested in, and any message you write.

Analytics data. If you accept analytics cookies, Google Analytics 4 records standard usage data — pages visited, links and buttons clicked, scroll depth, approximate location (city level), device type, and the site or search that referred you. This is tied to a random identifier, not to your name.

How we use it

Form submissions are used only to respond to you and to plan the pilot cohort. Analytics data is used in aggregate to understand which pages and messages are working and to improve the site.

We do not sell your information, and we do not share it with third parties except the service providers that run this site (our hosting provider and, for analytics, Google) acting on our instructions.

Cookies

The site sets no analytics or advertising cookies unless you choose Accept on the cookie banner. Declining keeps analytics switched off; you can change your mind by clearing the site data in your browser. A single small entry is stored to remember your choice.

Retention and your choices

We keep form submissions for as long as we are actively planning and running the pilot, then delete them. You can ask us to show you what we hold about you, correct it, or delete it — email tokeoacademy@gmail.com and we will action it.